Style on Demand

In a world where we can record TV from our mobile phones (well, SOME of us can, I’m still working that one out) and have the answers to almost any question at our finger tips, it seems only right that hair and beauty are leaping head-first into the digital age.

Beauty experts have been posting make up tutorials for some time on YouTube, teaching us how to accomplish the latest looks without ever having to leave the house. And now, following suit, is hair maestro John Frieda who has just launched his own YouTube channel crammed with bite sized videos full of inspiration for creating the most luscious of locks.

I’ve long been a Frieda fan – in fact, back in the Dark Ages when GHDs weren’t around (yes, I’m THAT old) Frizz Ease was my weapon of choice when it came to taming my tresses, so not only am I pleased that the brand is still going strong (with products that ACTUALLY work, people) but has moved forward to embrace this new techno culture.

Branded ‘Style on Demand’, eight short videos have been created and are hosted by top John Frieda stylists Jake Davies and Giles Robinson, who share industry secrets which will help us ladies to recreate a variety of 2012’s hottest hair trends from the comfort of our own homes. The videos – which aim to teach new styles and techniques in the simplest of steps – include a master class on retro curls, an elegant 1940s screen siren look and a celebrity-inspired halo plait, and all can be created for day or night.

Personally, I can’t wait for an excuse to try this one out:

The whole Style on Demand collection can be viewed here.


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