Not content with selling food, clothing, beauty products, eye tests, medicines and insurance (amongst a host of other things), it might be little surprise to some of you that Tesco has just launched a new health and beauty service.
The service comprises a range of high-quality, cut-price treatments for hair and nails, ensuring customers the ultimate supermarket shopping experience.
Nail bars and threading are currently being trialled at stores in Wembley, Cambridge Bar Hill, Milton Keynes Kingston and Manchester (Walkden) and standalone beauty salons – which also offer hairdressing services – opened in Leicester and Chesterfield on January 31st.
Apart from the convenience aspect, obviously, and the fact that no appointments will be necessary, prices are extremely competitive – £20 for a cut and blow dry, £15 for a shampoo and hair cut and £12.50 for a dry hair cut. A half leg wax is £10 and full leg £15.
Customers will also be able to purchase top of the range, professional haircare products from the likes of Redken and TIGI Bedhead.
Shopping is a seriously stressful business, especially when it comes to supermarkets these days (think the Sunday before you go back to work + a hangover + a bit of token trolley rage and you get the picture right?), so this new initiative from Tesco is not only genius for us but also incredibly clever on their part too, given that we’re living in the new age of austerity. If you can save money on something then you more than likely will right now, even if it comes to a quick trim or a dab of dye on the roots. Even Tesco know that.
Whilst the initiative might only be in its trial stages at the moment, this looks set to be a surefire hit: “We know Beauty Treatments are very popular with many people these days, and we feel the convenience of great value and quality services from manicures to full waxing and styling could be a success with customers”, were the exact words from Andrew Carpenter, Beauty Category Manager at Tesco. And I dare say few would agree. Pretty soon Tesco won’t just be filling the kitchen cupboards and wardrobes of millions of homes, it’ll be a one-stop shop for every kind of convenience.
Clubcards at the ready…